Today’s Question-MARKeting challenge will be covered by fellow Bentley University Alum Andrew Nadeau. He helped me get my first Marketing job out of college, so I'm extremely excited to have him contribute to my blog. He'll be tackling Kate's question on Facebook for B2B lead generation. Take it away, Andy!
"We have a low number of followers on Facebook, it is mostly our employees. As we are B2B company, I often wonder if Facebook is really a good social network to generate leads, and are we wasting our time? I like the fact that we link back to our website in the majority of our posts and I see the value of Facebook for recruiting people to our company but not so much for generating leads. What are your thoughts? BTW LinkedIn works well for us as a lead generating source."
This is an outstanding question, so let’s jump in…